The fraud problem: why cheap research is getting more expensive
AI-moderated research promises faster, cheaper insight. But what happens when fraudsters and AI bots start talking to AI moderators?
Read →Research methods
5 items tagged "Research methods".
Blog posts
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You already know your users. How sure are you?
Knowing your users and knowing what they need from a digital product are different things. The gap between those two kinds of knowledge is where projects go expensively wrong.
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Researching the probabilistic product: user research in the age of AI
AI products don't stand still. User research needs to evolve from a one-off activity into an ongoing part of product development.
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When AI becomes the front door to your website
AI summaries are answering for your organisation before anyone reaches your site. Usability testing wasn't built to catch what happens next.
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Why your usability testing playbook doesn't work on AI, and what to use instead
AI features don't behave like a form or a checkout flow. Testing them properly means combining human evals with automated checks.
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