You already know your users. How sure are you?
Knowing your users and knowing what they need from a digital product are different things. The gap between those two kinds of knowledge is where projects go expensively wrong.
Read more →Notes from the field.
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How humanitarian networks share knowledge at scale, and what charity digital teams can learn
Insights from research with Start Network on knowledge sharing, digital platforms and distributed teams across 140 NGOs and six continents.
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The fraud problem: why cheap research is getting more expensive
AI-moderated research promises faster, cheaper insight. But what happens when fraudsters and AI bots start talking to AI moderators?
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What our research for Amnesty International UK can tell us about how people take action online
Findings from twenty in-depth interviews that reshaped how Amnesty thinks about its supporters and the platform built around them.
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How we built an AI interviewer to scale user research
Under the hood of Sonar, our voice AI interviewer for user research. Co-written with the Torchbox engineering team.
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AI to scale qualitative research
How we tested AI-powered interviews to reach NHS staff who didn't have time for traditional research methods.
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