Guy's and St Thomas' NHS Foundation Trust
Discovery research for 23,000 NHS staff, including the people traditional methods never reach.
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6 items tagged "AI".
Case studies
Blog posts
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AI to scale qualitative research
How we tested AI-powered interviews to reach NHS staff who didn't have time for traditional research methods.
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How we built an AI interviewer to scale user research
Under the hood of Sonar, our voice AI interviewer for user research. Co-written with the Torchbox engineering team.
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The fraud problem: why cheap research is getting more expensive
AI-moderated research promises faster, cheaper insight. But what happens when fraudsters and AI bots start talking to AI moderators?
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Researching the probabilistic product: user research in the age of AI
AI products don't stand still. User research needs to evolve from a one-off activity into an ongoing part of product development.
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The smart glasses panic
The fear of smart glasses as a category is disproportionate. Conflating specific abuses with the utility of the technology is a massive mistake.
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